Sales doubled from September on 74% more ad spend.
Wise Harvest took $12,516 in October against $6,275 over the same 28 days of September. Each Meta dollar came back as $2.29 in store sales, up from $2.00.
Daily sales and ad spend
Oct 1–28What we saw
TakeawaysPeople bought more per order
The average order rose from $64.04 to $77.26, up 21%. Orders rose from 98 to 162 at the same time, so the growth came from both more orders and bigger ones.
Creator videos led the account
Stefanie Genovese's strawberry video spent $1,347 and brought 29 purchases at 1.77x with a 6.18% click-through rate. Thomas Stock's pineapple video returned 1.65x on $776.
A few ads lost money
Alisha Sholtis's single-pouch Avo-Mango video returned 0.24x on $258, and the Snack Stash "Ours has one" image returned 0.48x on $157. The two giveaway posts spent $170 for engagement and brought no sales, as expected.
Ads got cheaper to show but fewer people clicked
Cost per 1,000 views fell from $74.99 to $62.05. Click-through rate fell from 4.77% to 3.32%, so cost per click rose from $1.57 to $1.87. Fresh creative is the fix for the click rate.
Meta brought about half the orders
86 of 162 orders last came in through a tagged Meta ad. 29 came direct and 17 came from Shopify Email, so the email list is now pulling its own sales.
Meta ads
Meta-reported, 7-day click / 1-day view| Metric | October | Sep 1–28 |
|---|---|---|
| Reach | 38,615 | 17,256 |
| Cost per 1,000 views | $62.05 | $74.99 |
| Click-through rate | 3.32% | 4.77% |
| Cost per click | $1.87 | $1.57 |
| Cost per purchase | $52.65 | $49.11 |
| Meta ROAS | 1.30x | 1.00x |
| Campaign | Spend | Purchases | Cost / purchase | ROAS |
|---|---|---|---|---|
| WH | Sales | CORE | Purchase CBO | $4,580 | 89 | $51.47 | 1.33x |
| WH | Sales | Snack Stash Sale | Purchase CBO | $725 | 15 | $48.31 | 1.45x |
| Post: "馃帀 GIVEAWAY! Because sometimes, even peeling a..." | $89 | 0 | – | 0.00x |
| Post: "We're giving away a Sour Stash to 5 lucky..." | $81 | 0 | – | 0.00x |
Top ads by spend
October
Shopify
wiseharvestfreezedriedfoods.com| Product | Units | Sales |
|---|---|---|
| Strawberries | 24 | $1,032 |
| Mango Slices 10-Pack | 49 | $980 |
| Banana Slices 10-Pack | 47 | $940 |
| Raspberries 10-Pack | 38 | $836 |
| Pineapple | 114 | $757 |
| Avo-Mango Bites 10-Pack | 35 | $602 |
| Sliced Lemons 10-Pack | 31 | $589 |
| A莽ai Bowl Bites 10-Pack | 30 | $521 |
| Shopify | October |
|---|---|
| Units sold | 881 |
| Discounts given | $1,300 |
| Shipping charged | $1,215 |
| Refunded | $7.44 |